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关于商务谈判英文例子

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  学习商务谈判应该多阅读相关资料,多参考相关例子,特别是英文例子。应该下面51自学小编和大家一起,学习商务谈判的英文例子。

  商务谈判例子一

  Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:

  R: Even with volume sales,our coats for the Exec-U-Ciser won’t go down much。

  D: Just what are you proposing?

  R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise――10%。

  D: That’s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

  R: I don’t think I can change it right now. Why don’t we talk again tomorrow?

  D: Sure. Imust talk to my office anyway. I hope we can find some common ground(共同信念)on this.

  D: Robert, I’ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else。

  R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I’m try very hard to reach some middle ground(互相妥协)。

  D: I understand. We propose a structured deal(阶段式和约). For the first six months,we get a discount of 20%, and the next six months we get 15%。

  R: Dan, I can’t bring those numbers back to my office――they’ll turn it down flat(打回票)。

  D: Then you’ll have to think of something better,Robert。

  商务谈判例子二

  今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况:

  R: We found your proposal quite interesting, Mr. Hughes. We’d like to weigh the pros and cons(衡量得失)with you。

  K: Mr. Robert Liu, we’ve looked all over Asia for a manufacturer; your company is one of the most suitable。

  R: If we can settle a number of basic questions, I’m confident in saying that we are the most suitable for your needs。

  K: I hope so. And what might be the basic questions you have?

  R: First, do you intend to take a position in(投资于……)our company?

  K: No, we don’t, Mr. Liu. This is just OEM。

  R: I see. Then, the most important thing is the size of your orders. We’ll have to invest a great deal of money in the new production process。

  K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years。

  R: At U.S. $1000 a piece, we’ll make an average return of just 4%. That’s too great a financial burden for us。

  K: I’ll check the number later, but what do you propose?

  R: Here’s how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer。

  商务谈判例子三

  Robert在前面的谈判最后提出签约十年的要求,Kevin会不会答应呢?如果答案是否决的话,Robert又有何打算?他一心为公司的利益打算,极力争取技术转移地协定,而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解:

  K: We can’t sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase。

  R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?

  K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period。

  R: Excuse me, Mr. Hughes, but it seems to me we’re giving up too much in this case. We’d be giving up the five-year guarantee for increased yearly sales。

  K: Mr. Liu, you’ve got to give up something to get something。

  R: If you’re asking us to take such a large gamble(冒险)for just two year’s sales, I’m sorry, but you’re not in our ballpark(接受的范围)。

  K: What would it take to keep Pacer interested?

  R: A three-year guarantee, not two. And a qualilty inspection(质量检查)tour after one year is fine, but we’d like some of our personnel on the team。

  K: Acceptable. Anything else?

  R: We’d be making huge capital outlay(资本支出)for the production process, so we’d like to set up a technology transfer agreement, to help us get off the ground(取得初步进步)。
 

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